When creating a lunch meal brand I knew I wanted something that would set us apart from other lunch meal brands like Lunchables or Lunchmakers. Starting out the design was a bit more simple and  juvenile, but that all changed when I decided to go with a more "edgier" look with paint splatter and a spray paint style typeface. As for the characters I wanted to find a way to include the other characters featured in the other R Cards, so I included Uncle Cheeser, Juice Goose and of course The R Logo Guy, to act as the other brands you'd see in a Lunchable like Capri Sun or Oreos.