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CREATIVE DIRECTOR | GRAPHIC DESIGNER | STORYTELLER
CREATIVE DIRECTOR
GRAPHIC DESIGNER
STORYTELLER
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Over the past two years, I’ve had the opportunity to work on campaigns for AT&T and Tide as part of the National Student Advertising Competition (NSAC). I contributed to the development of designs and marketing materials that were presented directly to each brand as part of our strategic campaign pitches.
The objective for this campaign was to reinvigorate AT&T as more than just a communications provider. Rather than promoting phones, internet, or cable, we focused on shifting Gen Z’s perception of the brand; positioning AT&T as a champion of individuality and self-expression. This led to the creation of our campaign: AT&T Offbeat.
My contributions included: creative direction, social media content, in-game activations, out-of-home signage and motion graphics to bring the campaign to life across platforms.
Tide
The objective for this campaign was to convince Gen Z to switch to cold water washing. Promoting both environmental benefits and Tide’s performance in cold cycles. My role included graphic design, creative direction, motion graphics and copywriting.
The objective for this campaign was to reinvigorate AT&T as more than just a communications provider. Rather than promoting phones, internet, or cable, we focused on shifting Gen Z’s perception of the brand; positioning AT&T as a champion of individuality and self-expression. This led to the creation of our campaign: AT&T Offbeat.
My contributions included: creative direction, social media content, in-game activations, out-of-home signage and motion graphics to bring the campaign to life across platforms.
CREATIVE DIRECTOR
GRAPHIC DESIGNER
STORYTELLER
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