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CREATIVE DIRECTOR | GRAPHIC DESIGNER | STORYTELLER

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CREATING MONSTER FLAKES

HOW I CREATED MONSTER FLAKES

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During the 2021 Halloween season, I wanted to make some monster themed cereals, similar to Boo Berry or Count Chocula. In comes Spooky O's and Kreepy Krunch with its star character named Gord. Midway through creation I decided to rename the cereal and the main character to Monster Flakes and Gork.

Initially, Gork and Monster Flakes were only meant to be a one off Halloween brand. But that all changed when I decided to make a Christmas and Valentine's Day version, then eventually the "non-themed" more comic based Monster Flakes we have today.

THE REDESIGN

The more I drew Gork, the more I started to realize that his cover image, didn't reflect the way he looked inside the comics. So I redesigned the cover to reflect that.

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BEHIND THE SCENES SKETCHES

Monster Flakes Cereal Comic

Monster Flakes Cereal Comic

Here's a sketch of how Gork got hired to be the mascot of Monster Flakes.

Monster Flakes Cereal Comic

Monster Flakes Cereal Comic

Here's a sketch of how Gork got hired to be the mascot of Monster Flakes.

Initial sketch of Gordy

Initial sketch of Gordy

Monster Flakes Cereal Comic

Monster Flakes Cereal Comic

Here's a sketch of how Gork got hired to be the mascot of Monster Flakes.

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© 2023 The Ricky Smith Company. All Rights Reserved.

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